Build and Rank an Informational Blog
In this self-driven project, I built and optimized an informational blog from the ground up using smart keyword research, on-page SEO, and content strategy. It demonstrates my ability to grow traffic organically in a competitive niche.
Categories
Wishes, Qoutes, Messages etc.
Client
Merchifies Global LLC
Overview
This self-initiated project demonstrates my full-stack digital skillset — from building a fast, SEO-friendly blog to researching profitable keywords and writing optimized content that ranks. The goal was simple: prove my ability to grow organic traffic on a brand-new domain in a competitive niche.
Project Objective
- Build an informational blog from scratch
- Research a low-competition, high-potential niche
- Perform complete on-page, off-page, and technical SEO
- Publish SEO-optimized, valuable blog content
- Track growth through Google Search Console and Google Analytics
Tools & Technologies Used
Category | Tools/Platforms |
CMS/Development | WordPress, Custom HTML/CSS, Astra Theme |
SEO Research | Ahrefs, Google Keyword Planner, Ubersuggest |
Analytics & Tracking | Google Analytics, Search Console |
Content Writing | Grammarly, Hemingway, Surfer SEO |
Speed Optimization | LiteSpeed Cache, GTMetrix, Cloudflare |
Tools & Technologies UsedStep-by-Step Workflow
1. Niche Selection & Research
- Researched micro-niches in the health, DIY, and lifestyle space
- Selected a niche with low competition and steady search volume
- Analyzed competitors to find content gaps and monetization potential
Criteria for Niche Selection
- Search volume (1,000–10,000 monthly per keyword cluster)
- Low keyword difficulty (< 25)
- Evergreen content topics
- Monetization potential via ads or affiliate links
2. Website Setup & Design
- Registered a domain & set up reliable hosting
- Installed WordPress with a lightweight, SEO-optimized theme
- Designed a clean, mobile-friendly layout with fast loading times
Key Features:
- Fully responsive & fast-loading pages (90+ PageSpeed score)
- Clean internal linking structure
- Schema markup for articles
- HTTPS, robots.txt, sitemap.xml, and SEO-friendly permalinks
3. Keyword Research & Content Planning
- Identified 50+ long-tail keywords using Ahrefs & Ubersuggest
- Grouped them into content silos for topical relevance
- Created a 3-month content calendar with posting schedule
Sample Keywords (Example):
| Keyword | Volume | KD | Intent |
| how to grow herbs indoors | 2,900 | 18 | Informational |
| indoor gardening tips | 1,800 | 20 | Informational |
| best pots for herbs | 1,200 | 15 | Commercial |
4. Content Creation & Optimization
- Wrote SEO-optimized blog posts (1,000–2,000 words each)
- Integrated target keywords, LSI keywords, and NLP terms
- Used attention-grabbing headlines, rich media, and internal links
SEO Techniques Applied:
- Proper use of H1–H3 tags
- Meta titles and descriptions
- Table of contents for UX and indexing
- Alt text for all images
- Optimized for readability and engagement
5. Technical SEO & Performance
- Conducted full technical audit
- Fixed crawl errors, broken links, and indexing issues
- Minified code, implemented caching, and lazy loading
Results:
- 90+ Mobile Speed Score (Google PageSpeed)
- Fully indexable & clean code
- Structured Data implemented for blog posts
6. Off-Page SEO & Link Building
- Built contextual backlinks through:
- Guest posting
- Forum engagement
- Social shares
- Listed site in relevant directories
- Built branded links and citations for E-A-T improvement
Results After 60 Days
Metric | Value |
Total Posts Published | 50 SEO blog articles |
Indexed Pages (Google) | 100% |
Organic Clicks (60 Days) | 1,200+ |
Impressions | 20,000+ |
Avg. Position | Top 20 for 1K+ keywords |
Bounce Rate | Under 40% |
Key Takeaways for Clients
- I can build SEO-ready websites that rank from day one
- I understand search intent and structure content that drives clicks
- My technical and on-page SEO skills improve performance and visibility
- I deliver full-cycle digital growth – from idea to traffic
✅ Let’s Grow Your Website Next
If you’re looking to launch a new blog, fix low traffic, or create content that ranks – I’ve got the blueprint and tools to make it happen. This project shows what’s possible with the right strategy.
Lets Work Together
I combine expert-level SEO, web development, and content strategy to deliver digital solutions that rank, convert, and grow organically. With a deep focus on performance and precision, I treat every project like it’s my own – with results that speak for themselves.
